“Built to Shred” Collection
We’re a surf and skate apparel brand born in North County San Diego—raised on reef breaks, backyard ramps, and endless summer days. We are a brand made by locals, for locals.
We grew up bombing hills, chasing swell, and living for that golden-hour glow that only SD can deliver. Our gear is designed to keep up—whether you're shredding at the park, paddling out at Blacks, or just cruising the boardwalk with your crew.
At our core, we’re about community, creativity, and keeping it real. We don’t follow trends—we rep the lifestyle that raised us. Every piece we drop is a nod to the neighborhoods we love, the beaches we call home, and the gritty, laid-back energy that makes San Diego one of a kind.
Whether you’re new to the lifestyle or been a day one, if you’ve got sand in your shoes, sunburn on your nose, and a board under your arm—you’re one of us.
This is more than apparel. This is local culture, stitched and printed.
Stay salty. Stay rolling. Welcome to the crew.
At Bear and Bold, we believe in more than just creating rad apparel—we’re here to build a stronger, more connected community. We’re proud to support and uplift the people and places that inspire our brand every day.
Beach Cleanup @ Oceanside City Beach
We’re also planning our first beach cleanup to give back to the coastline that gives us so much. It’s our way of promoting sustainability and protecting the spaces we all love to surf, skate, and chill.
This is just the beginning. At Bear and Bold, we’re committed to hosting regular events that give back, bring people together, and push the culture forward.
Live Bold. Live Better.
Please contact us for specialized orders or any other inquiries.